BIG DATA REVOLUTION
Web publishing and E-Commerce is going through a profound change. Rules and aggregated based technologies are simple ineffective when it comes to handling big data and getting the right message and products to the right people at the right time. Only an algorithmic approach is able to generate the data which will raise revenues and user engagement levels.
To compete in today’s market digital media and e-commerce sites need to deliverhighly personalized and relevant products, news and information to the public in an engaging and entertaining manner.