One of the biggest market pains for digital media sites is they leave too much content and revenue on the table. In many ways it’s about being a victim of your own success. Sure it’s great you’ve got all this “stuff” on your site but if no one can find it or they spend way too much time searching for it this stuff gets wasted. It’s underused, undervalued and wasted.
Recently we were in discussions with one website that is generating over $1 million a month in revenue. By their own internal estimates they feel they are leaving $1 million + on the table.
Why does this happen? Well its quite simple actually. We call it the "fire hose effect" Essentially sites load up the home page with as much content as they can turn the hose on and see’s what sticks. Sure there are tools and programs that try and mitigate this but to date conversion rates still remain dramatically low. Don’t get me started on outragous bounce rates and low low ad rates.
Youneeq solves this by delivering relevant and targeted content (text, Video’s, products etc…) to individual users based upon their likes. Without changing a sites current look and feel . Essentially creating a micro site for each visitor without changing a thing. Its simple to install and require little to no client side support. Quite remarkable actually.
Imagine what it would mean to your bottom line if you cut bounce rates in half, doubled conversion rates and dramnatically increased your site stickiness.