Intuition is no substitute for well-designed experiments

Intuition is no substitute for well-designed experiments so we are busy refining our strategy for using Multivariate testing. 
 
One part of the strategy affects how we test, measure, optimise and plan iterative improvements to Youneeq with our beta site partners.
 
The bigger, longer term part of the strategy is how we incorporate multivariate testing capabilities into the design of Youneeq itself so that these techniques are a core part of the recommendation and personalization functionality provided by Youneeq.