Low conversion rates, low ad rates, low user engagement levels and high bounce rates are serious pain points for enterprise level websites. The reason for such poor performance is that the right messages, content and products are not getting to the right people at the right time and most of a sites relevant content is left on the table.
Youneeq tracks user behaviours in real time from as specific as the individual level to as broad as site wide, and provides content recommendations targeted to an individual and filtered as needed. This provides a more engaging experience for visitors, and benefits a site by increasing user engagement levels and providing greater revenue opportunities.
Most websites have an audience but are not getting that high level of engagement from their audience which is needed to capture revenue. People are consuming more news and purchasing more products than ever across multiple digital media channels and social media networks. The focus of Youneeq is to increase user engagement levels so websites compete more effectively for digital advertising, digital advertising dollars and greater e-commerce sales.
Youneeq also provides valuable tools and information via its intuitive and intelligent dashboard. Opening up new business models and revenue opportunities.
An essential component to increase current advertising sales efforts is the need for a sales dashboard that contains next generation tools, reports, forecasting and also educates the salesman, management and client. Utilizing intuitive and easy to digest visuals for delivering information to management and clients who in turn can visualize and navigate timely actionable information.
The dashboard will be compatible with all digital media devices. For client facing presentations a tablet, notebook or laptop is recommended for maximum impact.
The Youneeq sales dashboard will align business process with real time data to provide business intelligence at all levels. For executives this means they can better improve processes, ensure compliance, optimize marketing efforts and increase sales. For department managers they will be able improve operations and monitor performance.
For sales people dashboard reports will be configured specifically to a client’s advertising and marketing needs. Dashboards will be viewed by specific campaign, by market, by brand, or by customized grouping. Data is updated in real time and provides insights on campaign potential performance, existing performance and benchmarks. Highly interactive and intuitive to use, the dashboard will be configured to show both graphics and data side by side, switch from one to another on a single click. The dashboard will also act as an educational tool for both client and sales person communicating clearly defined digital advertising features and benefits.
For sales managers this means they can quickly drill into the opportunity pipeline. Using predictive analytics and modeling, the manager can calculate how closing opportunities will affect sales figures for the quarter. The manager can also use the dashboard to launch detailed reports showing contextual information when integrated with a CRM solution.